Indie Game Marketing Secrets: How to get noticed, sell more copies, and grow your fanbase by Raghav Mathur & Daniel Doan & Raquel Hayner

Author:Raghav Mathur & Daniel Doan & Raquel Hayner [Mathur, Raghav]
Language: eng
Format: azw3
Publisher: Black Shell Media
Published: 2017-04-02T04:00:00+00:00

The number one thing to keep in mind when composing effective e-mails is: The person you’re emailing probably doesn’t care about your game at all. They’re not on your side, at least not at first. They don’t know your story, and they don’t have a reason to make your game the one they focus on instead of any of the other dozens or hundreds of emails they’ve gotten that day. Large creators get contacted a lot by every Mario, Link and Kirby that’s ever made a game. It’s your job as the marketer and publicist for your game to figure out your angle and how it’ll get your email opened. Let’s talk about how to create an effective email once you’ve identified who you want to connect with.

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